Sustainability

Our Responsibility

Sustainable management of the world’s fish stocks, both wild and farmed, is key to keeping a growing global population adequately fed.

Optimar’s sustainability strategy shows how we are working as an organization to manage all our resources in a way that creates value not only today, but for the generations to come.

 

About us
About us

Optimar is a global leader for automated fish processing systems for use on board fishing vessels, on land and in the aquaculture sector. Aside from its headquarters and manufacturing facility in Ålesund, on Norway’s west coast, Optimar operates other facilities in Norway, the United States, Spain and Romania. The company delivers to international customers in more than 40 countries.

 

 

Fish handling with care
Why are we here

To do fish handling with care is why we are here and through improving the sustainability of food production we are enabling our customers to process the fish in the best way. For us, to raise the standard, is our leading star. 

 

 

Caring for people and animal welfare
Caring for people and animal welfare

We design and manufacture equipment that ensures good fish health and the most gentle handling possible. Our processing solutions are designed to provide factory operators with a safe and functional working environment without risk of stress and injuries. 

 


Caring for the planet
Caring for the planet

We design and manufacture equipment that ensures good fish health and the most gentle handling possible. Our processing solutions are designed to provide factory operators with a safe and functional working environment without risk of stress and injuries. 

 

 

Caring for the industry
Caring for the industry

With over 80 years of experience and close collaboration with local fishermen, we have challenged and innovated the business - with our experience and innovation we can make a change together!

 

 


Our purpose - fish handling with care

At Optimar we take our purpose seriously – fish handling with care. This is the core of what we do at Optimar and how we fulfil our company mission. We improve the sustainability of food production by enabling our customers to process fish more effectively, safely and with higher quality. At the same time it also means caring for people and planet, and creating value for the next generations. There is a growing sense of ownership at Optimar to drive this forward which enables us to continue to take big steps forward each year.

While combating climate change and protecting the environment are fundamental aspects of this, we choose to take a broader view. For us, social and economic development is equally important.

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Adding value to every level

Our sustainability strategy

The UN’s 17 Sustainable Development Goals (SDGs) provide a framework for achieving the agenda and targets set by UN Member States. Together, the SDGs signpost what needs to be done to end extreme poverty, fight inequality and injustice, and protect our planet. We have mapped our sustainability priorities against these goals, 10 of which are highly relevant to our stated ambitions. These covers human rights, labour rights, the environment, and anti-corruption.

We have linked these 10 goals to our overall strategy. Partnership and collaboration are fundamental to how we will achieve our targets. We strive to contribute to reduce our footprint and enable our customers to do so as well.

We have three different focus areas where we would like to make a difference:

  • People
  • Scalable Operating Platform
  • Sustainable and Profitable Growth

 

 

 

 

 

 

 

 

 

 

 

 

Adding value to every level

We create an industry that cares for people

People are at the heart of what we do. Their health, safety and wellbeing are therefore the key to making our shared planet a little better. Through training and development, we can ensure that both our teams and our clients operate safely.

It is our responsibility as an organization to ensure that our employees have opportunities to develop through training, coaching and new challenges. For people to be receptive to development, it requires a good balance between work, private life, and health. Good mental health, safety and physical activity are important.

We focus on recruiting staff with the right mindset and competence. A blend of backgrounds, genders, ages, competence and mindset will enable us to successfully develop the organization.

“People from more than 20 nationalities work in our organization,
enriching our teams with a variety of different cultures and perspectives.”

Lene Flem Debess, SVP HR & Organization at Optimar

 

 

 

 

 

 

 

We are building a sustainable operating platform

By reducing our operational footprint, we reduce the footprint of the products out to our customers. Our common responsibility is something we take seriously and work hard to improve. 

At Optimar, we always focus on making products and systems that ensure a high-quality end product, with as little waste as possible. For Optimar, it is important not only to manage our operations in a sustainable way, but also to help customers with their footprints. We always focus on our customers and the quality of the end product.

Since 2020, we have continued to implement a Lean philosophy and roll out Lean tools in the organization. In our experience, Lean thinking directly supports our sustainability goals.

 

 

 

 

 

 

 

 

 

 

Adding value to every level

We are working to achieve sustainable and profitable growth

Climate change, overfishing and pollution threaten marine life – and us. The ocean provides a living for more than a billion people. As the world’s population grows, more and more people need to be fed by what the ocean can provide. In principle, fishing is a renewable industry, but only if we manage the resources in the right way.

Sustainable products from Optimar will support the development of a sustainable fishing industry. By constantly challenging the status quo, we will help to drive change for the better. 

Optimar’s main strategy is to create systems and products that will take the fishing industry into a sustainable future.

 

 

 

 

 

 

 

 

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Sustainable products for our industry

Optimar Commander

How will we support the development of a sustainable fishing industry?

Wild catch and aquaculture have gained a reputation for rough handling, overfishing and pollution. By constantly challenging the 
status quo, we will help to drive change for the better. Optimar’s main strategy is to create systems and products that will take the fishing industry into a sustainable future. Optimar is in a position to do so by creating solutions that focus on fish welfare and efficiency.

The Norwegian authorities are leading the way with regard to sustainable governance of the fishing industry, since the country is a leading global actor. Other nations and authorities look to Norway and follow the way the industry is regulated. Optimar is working closely with the Norwegian authorities and fishing industry to create solutions to identified problems. At the same time, Optimar is creating effective automated solutions whose efficiency brings such obvious financial benefits that industry operators are more than willing to select the sustainable solutions.

In 2021, the focus has been on the products Electric Stunner, Optilize, Optiflush and Stun & Bleed systems for use on farmed cod.

Products that are considered “industry standard” today will not exist in a few years if they no longer meet society’s increasingly stringent climate and environmental requirements. On the other hand, products designed for tomorrow’s decarbonized and circular economy will have a sustainable future to look forward to.

To some extent, we feel we have a responsibility to safeguard the reputations of our customers by developing and producing what they need to operate sustainably both now and in the future.

 

Antarctic Endurance

Cleaning up the past - for the future

Every minute 15 tons of plastic end up in the ocean. As a market leader in the fishing industry and a part of the global food chain, it’s our responsibility to create value for the next generations.

This mindset followed us to the Kalvøya island outside Ålesund. Together with the Norwegian voluntary organization Plastfritt Hav, we invited our employees and their families to help clean the shores. This is a commitment Optimar has signed up to through the Keep Norway Clean ("Hold Norge Rent") scheme, where you adopt a part of Norway and commit to clean the shores from plastic litter.

 

 

 

 

 

"It’s about the bigger picture. At Optimar we involve our employees and take action. We all share the responsibility and together we make a difference," SVP HR & Organization Lene Flem Debess explains.– Preserving life below water is crucial to our existence. What we saw on Kalvøya was generations creating value for generations. It shows that it’s possible for everyone to take part in saving the ocean

Lene Flem Debess, SVP HR & Organization at Optimar

Antarctic Endurance

 


 

 


How sustainable is Optimar

Find out in our Sustainability Report for 2021. Here you can read:

  • a presentation of Optimars sustainability strategy
  • a description of our actions and policies relating to human and labour rights, as well as our environmental performance
  • details of our support for the UN Global Compact
  • what we are doing to combat corruption
  • which UN Sustainable Development Goals we are contributing to
  • how we are exercising our corporate social responsibility

We are proud of how far we have come of the road to sustainability, although much more remains to be done. Our values, and the principles on which we have built our organization, will continue to drive us forward and underpin the choices we make going forward  together  to a sustainable future.

Optimars new Sustainability Report shows how we are working as an organization to manage all our resources in a way that creates value not only today, but for the generations to come. 

 


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