Privacy Policy

This privacy policy informs you of Optimar’s policies regarding the collection, use, and disclosure of personal data when you use our website and the choices you have associated with that data.

We use your data to provide and improve the website. By using the website, you agree to the collection and use of information in accordance with this policy.


We collect and analyze data about how you and others use the website. The purpose of this is to know how it is used, so we can improve our content and our products / services based on this insight. The data collected are:

Personal data

While using our website, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you as an individual ("Personal Data"). This may include contact information (name, phone number, etc.) and information about actions or behaviors (products you have purchased, pages you have visited, emails you have received, etc.).

Usage data

We may also collect information on how the website is accessed and used ("Usage Data"). This usage data may include information such as your computer's identification number (IP address, customer number, cookie ID, etc.), browser type, browser version, the pages of our website that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Tracking & cookies data

We use cookies and similar tracking technologies to track the activity on our website and to collect certain information. Cookies are files with small amounts of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our website.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some parts of our website.

Examples of cookies we use:

  • Session Cookies – to operate our website
  • Security Cookies – for security purposes
  • Statistical Cookies – to understand how visitors interact with our website and target relevant ads to the user


Optimar uses the collected data for the following purposes:

  • To provide and maintain the website
  • To notify you about changes to our website
  • To allow you to participate in interactive features of our website when you choose to do so
  • To provide customer care and support
  • To provide us with analyzes or valuable information to improve our website
  • To monitor the usage of the website
  • To detect, prevent and address technical issues


We measure the results of our marketing by reporting contact inquiries and sales from marketing campaigns. The purpose is to be able to optimize and make our marketing more effective.

Type of data: The fact that you have carried out a specific action on our website, and from what source you entered our website. Also linked to all other data collected for statistics.

Processing basis: Legitimate interest. The data processing enables us to use our resources as efficiently as possible and save both energy and money on measures that do not create results. In cases where data collection is not possible without data being linked to other information by third parties, we rely on your active consent.

How we process personal data: The data processing follows the same principles as for general statistical purposes. Based on legitimate interest, we collect and process data in Google Analytics, and send data to Google Ads using so-called Consent Mode (data is sent without cookie information). If you have given your consent to "marketing", we will send data to Google Ads in the usual way, as well as to Facebook, Bing, and any other advertising providers (more about advertising below).


We collect data about your behavior on our websites and share these with various advertising providers (data processors), with the aim of achieving more precise targeting of ads.

Type of data: Behavioral data (which pages you visit, what you click on, etc.), data about your device (type of computer / mobile phone, operating system, browser, etc.), data about your network and location (derived from IP address). All data is linked to an anonymous ID number which is stored in a cookie in your browser. This ID number is a common identifier for you across all the websites you visit, which exchange data with the same ad providers.

Processing basis: Consent, which you give by accepting "marketing" as the purpose (or "all") when you visit our websites. You can change your consent on our cookie page.

How we process personal data: Data is collected from your browser when you visit our pages and is sent for storage and processing by the advertising provider. We use several different providers, including Google Ads, Google Marketing Platform, Facebook, Microsoft Bing, and LinkedIn. You will then be placed in different "target groups" from these providers, which gives us the opportunity to buy advertising from them that you will see when you visit other websites in their network. Therefore, you may often see ads for Optimar after visiting our pages. Information regarding you is also included in your supplier’s general profile and is used to describe your interests and estimate other characteristics of you (profiling). If you have provided contact information or other personal information to the supplier (e.g., Facebook), the data will also be linked to this. This provides the basis for advertisers who use the same ad network to purchase ads with more precise targeting. The consequence for you is that the ads you see will be more adapted to you and your situation. To avoid that data about your behavior on our pages is used in this way, you can avoid agreeing to the use of cookies for "marketing". To generally avoid advertising providers collecting such data and using this to create a profile for you, you can either delete / reject all cookies in your browser or edit your provider's settings. Here are links to how you can do this with Google, Facebook and LinkedIn.


Optimar may use your information for marketing and networking purposes.

Type of data: We collect information such as name, email address, mobile phone number, company name, as well as history of your interactions with Optimar through email communication (including opening and clicking) and visits to the website.

Processing basis: Active consent

How we process personal data: When you fill out a form on your information is stored in Microsoft Dynamics, which is the tool we use to send out email communication and register interactions with our network. When you open the emails and click on links in them, information regarding this is also stored. Microsoft Dynamics also stores cookies in your browser that identify you to link information about your activities on our website to your profile.

You can withdraw your consent to receive emails at any time. You do this by clicking on "Unsubscribe" at the bottom of an email you have received from Optimar. 

Your information, including personal data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction. If you are located outside Norway and choose to provide information to us, please note that we transfer the data, including personal data, to Norway and process it there.

Your consent to this privacy policy followed by your submission of such information represents your agreement to that transfer. Optimar will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy, and that no transfer of your personal data will take place to an organization or a country unless there are adequate controls in place, including the security of your data and other personal information.


Optimar may disclose your personal data in the good faith that such action is necessary to:

  • comply with a legal obligation
  • protect and defend the rights or property of Optimar
  • prevent or investigate possible wrongdoing in connection with the website
  • protect the personal safety of users of the website or the public
  • protect against legal liability


The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.


We may employ third party companies and individuals to facilitate our website ("website providers"), to provide the website on our behalf, to perform website-related websites or to assist us in analyzing how our website is used. These third parties have access to your personal data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.


We may use third-party website providers to monitor and analyze the use of our website.

Google Analytics is a web analytics service offered by Google to track and report website traffic. We use Google to collect, track and monitor the use of our services. This data is stored on Google’s servers but owned by us. It is not connected to other services or sources unless you have given your consent (see other purposes). To minimize the consequences for privacy, the IP address is stored only in anonymized form. You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:


Our website may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit and will not assume any responsibility for the content, privacy policies or practices of third-party sites.


Listed below are your rights as a registered person. To exercise your rights, you must contact us at:

We will respond to your inquiry to us as soon as possible, and no later than 30 days.

If necessary, we will ask you to confirm your identity or provide additional information before we allow you to exercise your rights towards us. We do this to make sure that we only give access to your personal information to you – and not to someone who pretends to be you. Regarding information collected on the basis that you have been identified with the use of cookies, such a confirmation will be very difficult. We can therefore not give you access to this information other than on a general basis or make changes or deletions. If you delete cookies in your browser, the information we have stored will no longer have any connection to you.


You have the right to receive information about the personal information we process about you. Through this statement, we inform you about our processing of personal data. You may also contact us if you want further information.


You have the right to demand access to the personal data that is processed about you.

Modification and deletion: You can ask us to correct incorrect information we have about you or ask us to delete personal information. We will do our best to accommodate a request to delete personal information, but we cannot do this if the information is still needed

In our subscription centre, you can update or edit your personal information or change your subscription consent.

Processing based on consent: If we process personal data based on your consent, you can withdraw this consent at any time. The easiest way to do this is to use the method provided when you gave your consent or to contact us.

Right to restrict or protest: You have the right to restrict the processing of information in certain cases, as when:

a) you dispute the accuracy of the personal data, for a period that enables us to check the accuracy of the personal data.

b) the processing is illegal, and you oppose the deletion of personal data and instead request that the use of personal data be restricted.

c) we no longer need the personal information for the purpose of the processing, but you need it to determine, assert or defend legal claims.

d) You have objected to treatment under Article 21 (1) of the GDPR pending the verification of whether our legitimate interests take precedence over your privacy.

The right to data portability: For information that you have provided to us which is necessary to carry out an agreement with us, and which is processed automatically (i.e., not manually by us), you can request that the personal information about you be disclosed or transferred to another provider in a structured, commonly used, and machine-readable format (data portability).


We store personal information for as long as is necessary for the purpose it was collected and delete the information in accordance with the regulations’ requirements. How long we will process the individual types of information will depend on the different individual processing.

Instead of deleting the personal data, it may in some cases be relevant to anonymize the personal data. Anonymization means that all identifying or potentially identifying characteristics are removed from stored data sets.

This means, for example, that personal data that we process based on your consent will be deleted if you withdraw your consent. Personal information we process to fulfill an agreement with you is deleted when the agreement has been fulfilled and all obligations arising from the contractual relationship have been fulfilled, such as legal obligations related to accounting, follow-up of the customer relationship related to complaints, etc.


Our website does not address anyone under the age of 18 ("Children").

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us. If we become aware that we have collected personal data from children without verification of parental consent, we will take steps to remove that information from our servers.


We use the Norwegian Data Protection Authority in Norway as the leading supervisory authority for cross-border processing in accordance with Article 56 of the GDPR.

If you believe that our processing of personal data is not in accordance with what we have described here or that we in other ways violate the privacy legislation, you can complain to the Data Inspectorate (Datatilsynet). However, we ask you to contact us first to let us rectify any incorrect treatment as soon as possible.

You will find English information regarding your rights and how to contact the Data Inspectorate on the Data Inspectorate's website:


From time to time, we may update our privacy policy. Should there be a change in our services or changes in the regulations on the processing of personal data, it may lead to a change in the information you are provided with here. You are advised to review this privacy policy periodically for any changes. Changes to this privacy policy are effective when they are posted on this page.


If you have any questions about this Privacy Policy, please contact us on

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